Africa is a continent with endless possibilities ...

​but there are also many pitfalls. We can help you find your right market, customize your product and find your way into cultures and bureaucracies without getting into unfortunate situations.

Find your market

Africa is a large continent and the conditions for companies, markets and cultures are very different in the different countries. Let us help you find the right market for your product. We know Africa, have experience in doing business in Africa and know where to go to learn more.

New markets and BoP markets

There is much talk of the growing middle class in Africa as the driving force behind the new economic opportunities on the continent. But what do they want? And what about all the potential consumers who have not yet reached the middle class? We give you facts about your potential African customers - no matter what demographic profile they have. We also think in BoP markets and know where you will still find plenty of uncultivated market potential.

Customize your product

.Would you like to try your hand at the African markets, but need to adapt your product to the market or have doubts about whether it should be adapted? We have a broad knowledge of African markets, consumer cultures and other factors that affect the marketability of goods and services.

Establishment in the new market

When doing business in Africa, relationship building is alpha and omega. Let us help you find the fastest path to good and trustworthy relationships in your new market, to find your way in the bureaucracy, and to be wise to what you do and don't do in the culture you now need to move into.

​Services

Collaboration with Africa Advice can take many forms, but always starts with a free and no-obligation first meeting. If at the first meeting we find that there is more to explore together, a course may look like this:
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Narrowing the market

With your knowledge of the products and my knowledge of the markets, we work together to determine which markets that are most interesting. Is it private consumers, businesses, NGOs, public institutions? Is it Ivory Coast, Burkina Faso, Kenya or South Africa? And does your product need to be customized to hit market demand? Such a process consists of one or more workshops with intermediate research periods and is constantly adapted. 

In-depth market research and product development

Once we find out which market we are based on, we need to go in depth with market research and analysis. At the same time, we must constantly consider whether the product should be adapted to market, climate, legislation, etc.

Should we go all the way?

I have been part of the journey for as long as you think. Maybe you just need help defining your market or getting feedback on your product. Maybe you want to join me on the sidelines all the way until you have established yourselves on the fantastic continent. Betting on Africa is a big decision for all businesses. Together we make it a success. Call 4093 6593 or write to peter@africaadvice.com and book a free and no-obligation first meeting.
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Feel free to contact us

Address:  Chr. M. Østergaardsvej 4A
8700 Horsens

Tel:  4093 6593

Email:  contact@africaadvice.com